DIY Marketing Series
Join us virtually on Zoom on Wednesdays from 11:30 AM – 12:45 PM CST. This event is completely FREE to attend, but registration is required.
Full D.I.Y. Marketing Series Schedule:
8/31 – Build Your Brand from the Ground Up with Jaci Russo, PCM at Brand State U
9/7 – Which Marketing Strategies Work Best For You? with Theresa Goldkamp, Community Coordinator at Opportunity Machine
9/14 – How to Build Content to Fit Across the Platforms with Hannah Johnson, Social Media Director at Klout 9
9/21 – Creative Copywriting that Converts with Rodney Hess, President at Rally Marketing
9/28 – Action! Creating Quality DIY Videos for Your Company with Mark Tassin, Creative Director at Rooted Consulting
10/5 – Graphic Design for Non-Designers with Alex Angers, Freelance Graphic Designer
10/12 – Website Optimization: Make Your Website Effective and User-Friendly with Carissa Hall, Sales & Marketing Specialist at Comit Developers
10/19 – Deep Dive into Digital Advertising with Brooke A. B. Odom, Brand Manager at Right Angle
10/26 – Media Buying Basics for Business with Monica Hebert, Media Director at BBR Creative
Build Your Brand from the Ground Up: Branding just happens. How people think of you – your brand, your reputation – is built based on this compilation of interactions. Each one of these interactions – which we call touchpoints – has the chance to make or break your brand. But, your brand doesn’t have to be happenstance. You can be intentional in how you build your brand, and when you do the right things, with purpose, you will build a brand that will be very successful.
Which Marketing Strategies Work Best For You?: From targeting blogs to content marketing, this session will review the nineteen marketing channels small businesses can use to gain traction and grow their customer base. Join Theresa as she explains how to utilize the Bullseye Method, originally defined by Gabriel Winberg and Justin Mares in Traction: How Any Startup Can Achieve Explosive Customer Growth.
How to Build Content to Fit Across the Platforms: Running a business is hard work and oftentimes the last item on your to-do list is social media. But it doesn’t have to be a daunting task for you to accomplish as long as you plan your content each month with intention, purpose, and most of all, flexibility. Learn which tools and tips to use to create content that’ll easily fit across multiple social media platforms, making your brand look top-notch, no matter where you stumble across it in the digital world!
Creative Copywriting that Converts: Creating content can be hard. That doesn’t mean it has to be complicated. Join marketing mad man Rodney Hess as he takes you through his process of strategic planning to create content that converts.
Action! Creating Quality DIY Videos for Your Company: Mark Tassin, Creative Director with Rooted Consulting, joins us to share his top suggestions for creating quality videos with little-to-no budget or equipment for your business.
Graphic Design for Non-Designers: This beginner-friendly class is perfect for those looking to learn how to make good-looking, effective designs by following the fundamentals of the creative process. We will cover how to use free tools like Canva, as well as professional software like Adobe Creative Suite, to design attention-grabbing graphics that will bring your brand to life. By the end of this session, you’ll walk away with the needed know-how to create compelling designs for your business and effectively communicate & collaborate with other creatives on graphic design projects when needed.
Website Optimization: Make Your Website Effective and User-Friendly: Your website should be a living breathing tool to capture clients, sell products and provide information. It also serves as the foundation for all of your other online marketing efforts from social media campaigns, to email newsletters and paid ads — eventually, they all end back at your website. Join Carissa as she performs a live website audit to learn how to organize your site structure, content, and calls-to-action to create a website that prompts your customers to take action.
Deep Dive into Digital Advertising: Ready to navigate the digital advertising world? Not sure where to start? We’ve got a buoy for you. This online session will cover the ends and outs of digital display, native, and social advertising. Please join us – the water is warm and your leads will be hot!
Media Buying Basics for Business: Monica Hebert will share her insights on how to determine what media vehicles you should use by reviewing the benefits of each, and what type of messaging should be put on each of those vehicles to make the most impact. She will also review some of the more well-known digital options available to businesses, ways to maximize your dollars.
If you have any questions about Opportunity Machine’s D.I.Y. Marketing Series OR if you would like to submit a question on an entrepreneurial topic, please email us at [email protected]
(Wednesday) 11:30 am - 12:45 pm
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